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European Business

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ES 518 European Business
This course focuses on identification, analysis and resolution of managerial issues within the context of business firms operating in the EU. Two central themes underpin this section of the course: first, a comparative analysis of British, German and French firms; second, the Multinationals (MNCs), Foreign Direct Investments (FDI) and transfer of technology from the EU to other countries or visa versa. The role of the EU firms in the globalisation process; intellectual property rights and FDI; causes and consequences of merger waves; has globalisation changed the rule of the game?
SU Credits : 3
ECTS Credit : 10
Prerequisite : -
Corequisite : -

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