Digital Paradigm covers the changes created by sociological facts and judicial issues in a new environment and the opportunities and risks created by these changes in the business world, as well as products and services moving from physical environments to digital environments faster than expected. Due to Digital Paradigm many firm has been founded or disappeared in the last 10 years. Moreover, the new lines of business have been formed or some of them disappeared or become smaller. The course will follow these changes and will be lectured as seminars. Also, case study and role study methods will be applied.